From Blue singlets to black tie as 95 musicians from the Melbourne Symphony Orchestra and Orchestra Victoria took to the stage at the Melbourne Concert Hall. George Patterson Y&R Melbourne have managed to make an iconic Australian ad for vb. Great idea and executed well. Would love to know what type of budget they had to run with. What other foods/drinks make noise?
Using 451 VB bottles and 6 timpani drums. The musicians collaborated with renowned conductor Cezary Skubiszewski who designed and invented an array of new instruments to allow the performance to come together. (that would have been fun!)
Three months of development and rehearsal were required before the VB Symphony was ready to be performed on stage at the Melbourne Concert Hall.
Title: VB Symphony
Creative Director: Paul Catmur
Writer: Jim Ingram
Art Director: Ben Couzens
Agency Producer: Romanca Jasinski
Production Company: Directors Group
Director: Ben Saunders
DOP: Germain McMicking
Producer: Craig Griffin