MGMT, ‘electric feel’ interactive music video

Apart from being in-love with their album oracular spectacular, I really enjoyed the innovative spirit Ray Tintori has on directing the video for MGMT’s song Electric Feel. It is horrible to look at, with terrible keying and dodgy footage, but i think that is what really makes it unique. The video is interactive, with the user being able to control the look of the various added textures and additional footage to that of the band doing their thing, all being masked by the bands performance.  Sure it could look AMAZING done professionally and with a big budget, but by the sounds of things it was done with little to no money and for the love.

He says ” Mathematically there are 4,290,888 ways it can turn out. […] The footage is a combination of stuff I’ve shot over the last 8 months of MGMT recording the album with Dave Fridmann up at Tarbox, doing a photoshoot in Montauk, playing a live show at Eclectic, as well as staged scenes on the beach and in front of greenscreens. It’s a big experiment.”

It looks like the band is quite into the whole innovative spirit with another of their film clips being in 3d.

Check their site here

& the interactive video here

BUT download the QuickTime version to get the full experience.

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Filed under art, music, music video, random, video, videos, web

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