For more than 50 million people around the world skateboaring is a lawless religion to live and die by. To many its a teenage rebellion. This is the story of World Industries, the controversial skateboard company that transformed the subculture by utilizing tactics of manipulation, subversion and ambush to rewrite the rules, conquer the corporate giants who controlled the industry, and usher in a new era of skater-owned companies and skate-inspired entertainment.
View the site HERE
Vodpod videos no longer available.