This Carousel is off the rictor!

Huge project for Phillips, a short film and site, both as good as eachother. Outstanding interactivity! Yeah ‘bullet time’ is impressive, but 2.19 mins of it is pretty damn cool, and obviously Knack loves clowns. I would love to know more about the Video to Flash translation.

Stink: “This epic film is the centrepiece of the interactive experience. On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Tribal briefed Berg on an endless loop. Visitors to the microsite therefore have the option to ‘spin’ through the film’s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot. This constant moving between two layers of reality proved one of the project’s biggest and most ambitious production challenges….”

Adam Berg directed, and the rest of the team seem to be stretched across Europe, bigups all involved!

philips

CHRIS

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Filed under ad, design, film, VFX, video

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