NIKE & IT$ POOL

The Pool was more than a BMX comp, it was one of the most extra-ordinary gatherings of the BMX community this century.
From the draining of a soon to be demolished local authority swimming pool in Dagenham, East London, into a world class park in less than two weeks was a feat in itself, but to see the diversity and level or riding on display at the launch event was truly remarkable.
40 international riders with a brand new team format saw non-comp riders, veterans, street destroyers and park animals all throw down into something far better than we could have dreamt of.

For a super corporate sports brand, I like what they’re doing.

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Filed under skateboarding, street

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